For 10 years, it’s been SLIKHAAR’s main goal to inspire men around the world to be the best version of themselves. With a passion for hairstyling and grooming, SLIKHAAR set out to gain acceptance in male maintenance, giving all men out there the confidence to start caring about their appearance and ultimately look their best!

Our Story

SLIKHAAR. Perhaps you’ve heard of it before? Or maybe you know of the two founders, Emil and Rasmus? Either way, here’s the true story behind the success: 10 years ago, Emil and Rasmus set out to change the world. Not “the world” in its entirety, but more specifically the male grooming industry. After 3 years in the business working with other brands, they decided to start over on their own. Being entrepreneurs from a young age, there was no holding them back. With only each other to depend on, they jumped right into

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The journey of Slikhaar

  • 2009 SlikhaarShop.com
  • 2009 SlikhaarTV
  • 2011 Slikhaar Studio
  • 2013 By Vilain
  • 2015 1 Million Subscribers
  • 2017 Sold in +150 countries
  • 2019 2 Million Subscribers
  • 2019 Slikhaar Product Line